Find Your Aloha at The Swell Life.

Welcome to The Swell Life Maui, where every day is a Swell day! Located on West Maui steps from the beach at the Ka'anapali Shores Hotel, our store offers authentic locally sourced and USA crafted products, clothing, gifts, novelties and Island essentials! Open everyday!

Made in Maui, Made for Memories.

Where Island Memories and Relaxed Beach Days begin. From Island apparel, jewelry, men's and women's clothing to stylish tees for kids of all ages; local handcrafted gifts and novelties, outdoor surf and sports gear and more! Every purchase supports the vibrant communities throughout the Hawaiian Islands and small business. Drop in, feel the Aloha spirit, and take a piece of The Swell Life Maui with you!

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Featuring Our Own Clothing Line - SWLL

When you buy Swll you are buying authentically designed and curated clothing and accessories that embody the spirit of our aina here in Maui.

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  • QUALITY

    We partner with the best, ethical printers and suppliers around the Island and source almost all of the finest USA materials.

  • ECO-FRIENDLY SHIPPING

    Our environment-friendly packaging creates a delightful unboxing experience that's not harmful to the planet.

  • HAPPINESS GUARANTEE

    If you are unhappy with your order, please reach out to us within 30 days, and we will provide further details for returns.

What Our Customers Say...

Living in West Maui post August 8, 2023 has had its challenges however customers like you are what keep us going! Thank you for your support and the heartwarming messages and reviews from our extended Ohana and customers!

  • Great products and staff

    "The perfect spot for local goodies during out trip! Our kids loved picking out their own Hawaii pins and we all felt the Aloha spirit"

    Tereza J.

  • Love my purchase

    "We stumbled upon this hidden gem and left with beautiful pearl earrings! We also purchased an Aloha Bag which was definitely one of the highlight purchases of our trip! We can't wait to be back this summer!"

    Amy L.

  • We miss it already!

    "Lorrie and Jaymee were super friendly and extra helpful! We found the best dog items to bring back to our pup and also a few ball caps and gifts for family members. This store really has a little bit of something for everyone!"

    Jessica R.

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